This lesson covers: The purpose of the finance function Provide financial information, support business planning and decision making The influence of the finance function on business activity This lesson was written by Sarah Hilton for Revisionstation

Pearson Edexcel A Level International Business (133) 3 Promotion and branding This lesson covers: a) Types of promotion. b) Types of branding. c) The benefits of strong branding: • added value • ability to charge premium prices • reduced price elasticity of demand. d) Ways to build a brand: • unique selling points, USPs)/differentiation • advertising • sponsorship • the use of social media. e) Changes in branding and promotion to reflect social trends: • viral marketing • social media • emotional branding. This lesson was written by Sarah Hilton for Revisionstation

NEW Pearson Edexcel International A Level Business (132) 4 PED Price Elasticity of Demand Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Calculation of price elasticity of demand. b) Interpretation of numerical values of price elasticity of demand. c) The factors influencing price elasticity of demand. d) The significance of price elasticity of demand to businesses in terms of implications for pricing. e) Calculation and interpretation of the relationship between price elasticity of demand and total revenue.

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Models of organisational structure Functional Product based Regional Matrix Influences on organisational design authority span hierarchy delegation centralisation and decentralisation The value of changing organisational design How managing the human resource flow helps meet human resource objectives: human resource plan recruitment training redeployment redundancy This lesson is written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The benefits of motivated and engaged employees Theories of motivation should include Taylor, Maslow and Herzberg. How to improve employee engagement and motivation Financial methods of motivation should include: piece rate commission salary schemes performance-related pay Non-financial methods of motivating employees Empowerment Team working Flexible working Job enrichment Job rotation Influences on the choice and assessment of the effectiveness of financial and non-financial methods of motivating employees This lesson is written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: How to analyse data other than financial statements to assess the strengths and weaknesses of a business Data other than financial statements should include operations, human resource and marketing data. Data may be analysed over time or in comparison with other businesses The importance of core competences Assessing short and long-term performance The value of different measures of assessing business performance Methods of assessing overall business performance to include: Elkington’s Triple Bottom Line (Profit, People, Planet). This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: The impact of the social and technological environment on strategic and functional decision making Social changes to include demographic changes and population movements such as: migration changes in consumer lifestyle and buying behaviour the growth of online businesses The social environment to include Corporate Social Responsibility (CSR) and: the reasons for and against (CSR) the difference between the stakeholder v shareholder concept Carroll’s Corporate Social Responsibility pyramid Technological change should include the impact of technological change on functional areas and strategy The pressures for socially responsible behaviour This lesson was written by Sarah Hilton for Revisionstation

AS(7131) A-level (7132) Specifications For teaching from September 2023 onwards For as exams in May/June 2024 onwards For a-level exams in May/June 2025 onwards Version 2.0 This lesson covers: Financial methods of assessing an investment, investment appraisal should include the calculation and interpretation of: payback average rate of return net present value Factors influencing investment decisions. Factors to include: investment criteria non-financial factors risk and uncertainty This lesson was written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (131) 3 Market Positioning Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation a) Product and market orientation. b) Market mapping. c) Market segmentation. d) Competitive advantage of a product or service. e) The purpose of product differentiation. f) Adding value to products/services.

234 Resource Management 3 INVENTORY CONTROL This complete lesson includes: a) Interpretation of inventory control diagram b) Buffer inventory c) Implications of poor inventory control d) Just in time (JIT) e) Waste minimisation f) Competitive advantage from lean production This lesson is written by Sarah Hilton at Revisionstation

235 External influences 1 ECONOMIC INFLUENCES This complete lesson includes: a) The effect on businesses of, and how they can best respond to, changes in: • the rate of inflation • exchange rates (appreciation, depreciation) • interest rates • taxation and government spending • the business cycle. This lesson is written by Sarah Hilton at Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Types of promotion b) Types of branding c) The benefits of strong branding: added value ability to charge premium prices reduced price elasticity of demand d) Ways to build a brand unique selling points (USPs)/differentiation advertising sponsorship the use of social media e) Changes in branding and promotion to reflect social trends: viral marketing social media emotional branding Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.5.3 EFFECTIVE TRAINING AND DEVELOPMENT (COMPLETE LESSON) 253 This lesson includes a PowerPoint and a worksheet and covers: How businesses train and develop employees: Different ways of training and developing employees: formal and informal training, self-learning, ongoing training for all employees, use of target setting and performance reviews Why businesses train and develop employees: The link between training, motivation and retention Retraining to use new technology Written by Sarah Hilton for Revisionstation

This lesson is suitable for students that need extra support with the tricky topic of Price Elasticity of Demand (PED It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

EDEXCEL GCSE BUSINESS 2.1.4 ETHICS THE ENVIRONMENT AND BUSINESS (COMPLETE LESSON) 214 This lesson includes a PowerPoint and a worksheet and covers: The impact of ethical and environmental considerations on businesses: •How ethical considerations influence business activity: possible trade-offs between ethics and profit •How environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit •The potential impact of pressure group activity on the marketing mix Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.3.1 BUSINESS OPERATIONS (COMPLETE LESSON) 231 This lesson includes a PowerPoint and a worksheet and covers: The purpose of business operations: •To produce goods •To provide services Production processes: •Different types: job batch flow •The impact of different types of production processes: keeping productivity up and costs down and allow for competitive prices Impacts of technology on production: •Balancing cost, productivity, quality and flexibility Written by Sarah Hilton for Revisionstation

235 External influences 3 THE COMPETITIVE ENVIRONMENT This complete lesson includes: a) The effects on businesses of competition in terms of competitor: • numbers • size • behaviour b) Ways for a small business to compete in a competitive market This lesson is written by Sarah Hilton at Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a)The interaction of supply and demand b) The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The product life cycle b) Extension strategies: product promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: mass markets niche markets business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Recruitment and selection process: o internal versus external recruitment b) Costs of recruitment, selection and training c) Types of training: o induction o on-the-job o off-the-job Written by Sarah Hilton for Revisionstation